Western PA SBA District Office
PRP Board Member
November 24 – “Shop Small Business Day” Thanksgiving is fast approaching. After enjoying the feast, time to shop until the consumers drop. It will start at midnight on Friday and run through the weekend with all those special sales. The large businesses have the advertising dollars to draw the consumer in. As the consumers drive to the malls and big box stores, they pass the fabric of their community, small businesses.
Who are those small businesses being passed? The florist shop, boutique store, restaurant, dry cleaner, martial arts studio, dance studio, bakery, paint shop, local drug store, local hardware store, local grocery store, clothing store, tattoo parlor, beauty salon, insurance, dentist, doctor office, etc. are waiting with doors open for the consumers. The small businesses do not have the advertising dollars to attack the malls and big box stores. Hopefully the consumer will take a minute to think about what the small businesses do for the community.
It is spring, summer, or fall time; the children are on all
kinds of team sports. Who typically helps sponsor the uniforms for the teams? When the teams win the big game where do they go for treats? Where are the trophies or ribbons bought? The proms and weddings who has the special item or outfit? When teenagers go looking for first job where do they look especially if no car? Who sponsors school activities? Whose children go to school with the consumers’ children? Small businesses are the correct answer.
They are so in the fabric of the community the consumers forget they need business to stay in business. Think about it if the malls and big box stores stayed and the small businesses were not there, would the community have closeness or seem cold and empty. The big box stores and malls are here, but they are being challenged by the Internet. Don’t forget to look on the web at the small businesses on what they have to offer. Yes, community small businesses are in the 21st century when it comes to technology, but have the customer service of the 1950’s.
As the holidays kick into full gear, don’t forget what the holidays are really for “giving”. Remember the community small businesses are there year round for the giving. Let’s give a little to the community small businesses during the holidays especially on November 24, Saturday, “Shop Small Business Day”.
Carl can be contacted at firstname.lastname@example.org or 412.3